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Thoughtful Thursdays: Drinking from the Firehose
When you prepare a speech, presentation, or webinar for your clients and prospects, how do you structure your information? Many presenters do not take the time to carefully create a structure for their...
View ArticleAre you chunking your content?
In response to a question from one of my readers, here is an overview of the chunking principle and how to apply it to your content marketing. What is chunking? That depends on whether you ask a...
View ArticleContent and Copy: What’s the difference?
Content Marketing … Copywriting … Those are both terms we here a lot in online marketing circles. Two very important words for video marketing and they both start with the letter C: Copy and...
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